Creative Copy. Strategic Focus. Proven Success.
Welcome! Dive into my portfolio, where creativity meets strategy to craft copy that captivates, engages and delivers results.
Who Am I?
That’s A Deep Question…
I’m a lifelong Chicago Cubs fan, recently converted Dallas Mavericks fan and have a rather interesting theory on how Porky’s is responsible for the modern Christmas movie genre as we know it.
For as long as I can remember, the written word has fascinated me. It’s amazing how a blank space can become something inspiring, engaging and educational with the proper sequence of keystrokes. It was my interest in the English language that initially led me to a short-lived teaching career. Turns out I’m better at doing than teaching.
After I left the classroom, I decided to enter the broadcasting field. The dream was to become a morning radio host in Hawaii. Not sure what made a kid from Northwest Indiana choose the Aloha State as the ultimate career goal. Probably had something to do with winters in the Midwest. It was on the first day of my internship that fate would intervene. I was assigned to work under the Copywriter/Production Director/Creative Services Director (It was a small market radio station, so those were just a few of his job titles). It was at that moment I realized I could use my writing passion to develop my skills and have a professional career. Gone were the visions of palm trees and luaus. They were replaced with the desire to tell stories, wordsmith and paint mental pictures using verbiage alone.
Once that first piece of copy was made available for public consumption, I was hooked. Along the way my work has earned a few accolades on my journey from a small market to the 4th largest media market in America. I’ve written copy for branding, direct response, promotions, B2B and B2C. I even once had a listener request a commercial produced from content I created (Have you ever heard of someone requesting a commercial? Until that day, neither had I. A song, definitely, but a commercial? That was a new one) When need be, I’ve been known to push the envelope, think outside the box and occasionally fold the envelop at least seven times, then put it in the box, which on a particular occasion made the front page of the local newspaper and was reprinted around page eight of the New York Times. They could’ve at least spelled my name correctly, but in their defense, it is a rather unusual name.
Well, if you’ve read this far, why not keep going and check out some of my samples?
Branding…
MI DIA FROM SCRATCH
Mi Dia From Scratch ponders the deep philosophical question, “what makes a happy hour so happy?” Well, it all starts with unique made-from-scratch food inspired by Tex Mex and New Mexico flavors, like costra tacos, mini chimichangas, nachos and quesadillas, just to name a few. Then you add some drink specials, like the popular tequila tower and you have a timeframe that’s downright giddy, but they’ll just still stick with calling it happy hour at Mi Dia From Scratch – Grapevine, Flower Mound, Plano and at Mi Dia From Scratch-dot-com.
UNION BEAR BREWING
Union Bear Brewing started with one goal in mind – make some darn good beer, and, well, DFW, you seemed to like it. So they made more beer and you bought more beer (repeat line faster repeatedly)…Whoa – think I sprained my uvula. Bottom line is, Union Bear needed a bigger place to make more beer, so they got one. Now there’s plenty of their top selling Blonde Ale with its light body to go around. Find Union Bear beer at your favorite beer serving establishment or at the original Union Bear in Plano or soon at Union Bear Denton.
ZALAT PIZZA
Pizza Deity here. (sfx: cork pop)I’ve been asked if one has to be drunken to order the new Zalat Drunken Masterclass Pizza. Legally? No. Does it help? Let’s hang out and find out. Then we’ll order on the app or at Z-A-L-A-T Pizza-dot-com.
BUZZ KILL PEST CONTROL
Buzz Kill Pest Control doesn’t want you to survive a zombie apocalypse. It’s not intentional. It’s just zombies always seem to be covered in creepy, crawly, icky things. Those things give you a warning a zombie is approaching. No creepy crawlies. No zombie warning, and for 20 years Buzz Kill Pest Control has been keeping DFW homes and businesses safe from harmful buggers. Does that mean if you see insects that a zombie is nearby? Doubtful. But it’s all the more reason to call Buzz Kill Pest Control. Not only will they get rid of the roaches, ants, bed bugs and termites, but there’s strength in numbers in case there is in fact a zombie. Their rates are competitive and your satisfaction is guaranteed. Ask about the environmentally safe Green Program options. Buzz Kill Pest Control is a trusted installer of automated Mistying Systems to control mosquitoes to keep your family and pets safe from West Nile, because the only thing worse than zombies is West Nile. Make surviving zombies more difficult. Go to Buzz Kill Pest Control-dot-com.
GENTSLER EYE CENTER
V1: (sfx :crash) Still haven't gotten Lasik, have you?
V2: Give me one good reason I should.
V1: I'm over here.
V2: What? Oh - give me one good reason I should.
V1: At Genstler Eye Center, Lasik is now a covered procedure until your flex medical account at work. You know, your cafeteria plan.
V2: Really?
V1: Over here!
V2: Oh.
V1: It could save you up to a thousand dollars tax free.
V2: I like the sound of that!
V1: Yeah - that's money you can use to replace the china you're about to knock over. (sfx: crash) Make that knocked over. (sfx: crash) Gentsler Eye Center can help you enroll in your flex medical account, or if you already have flex dollars set aside, now would be a perfect time to use them before you lose them. (sfx: keys jingling) Now what are you doing?
V2: I'm going to Gentsler Eye Center - 3630 Southwest Fairlawn in Topeka, right?
V1: Yeah.
V2: Great. I'm on my way. (sfx: door close)
V1: You do know you're in the closet.
V2: Oh yeah - (sfx: door open) I'll just check out their website. Let's see - G-dash-Eye-dot-com. What's wrong with this computer?
V1: That's the microwave.
V2: Huh - then I'll just call them. 1-800-NEW EYES. Wow - this phone is hot!
V1: That's the iron.
V2: (sfx: sizzle) Owwww!
ANC: When you need Lasik, you need Genstler Eye Center in Topeka.
LANDSHARK CAR WASH
ANC: Sometimes when your car gets dirty, you bring it on yourself.
FV: You said you’d call!
ANC: At Landshark Car Wash, they’re fully automated so you don’t have to explain the situation to anyone. They even have free towels to make the wash experience more convenient.
FV: Awww – is that your puppy?
ANC: And they have a dog wash in case Peaches gets caught in the crossfire.
FV: Your pet name for me is your dog’s name?
ANC: Monthly memberships available in case Stacy comes back.
FV: My name is Amy!
ANC: Looks like I’ll be taking my car to Landshark Car Wash too – Inwood Medical District, Avenue K and soon to Carrollton. Landshark Wash-dot-com.
NEW FINE ARTS
MV: I’m Perry Splitup of the Splitup Fergood Divorce Law Firm and I’m filing a writ of habeas hoop-dee-doo against New Fine Arts for ruining my business. Every time a couple cites lack of intimacy, they go to New Fine Arts and I never hear from them again.
ANC: With a selection of personal care items and pleasure products from around the world, New Fine Arts is your 24 hour megastore for intimacy. And they carry all the smoke accessories you need. 3 locations – Shilo at Northwest Highway, 1720 West Mockingbird and 1966 West Northwest Highway. New Fine Arts – where lover shop since 1981.
SIMNITT BROS
On Saturday there will be a little of this available…(sfx: jackhammer)…Some of these…(sfx: machinery sound)…And a few of these…(sfx: semi start)…Ahem, I said “a few”…(sfx: semi start)…That’s better, because Saturday is the first Simnitt Brothers Equipment Consignment Auction of 2011 at Forbes Field in Topeka. The bidding starts at 10am, so if you’re in the market for equipment for your operation, there’s a good chance you’ll find it here. Let’s say for example, you need Chevy Luminas, pickups, box vans, a tractor, flat beds or an ATV – no problem. Or maybe you need semi tractors or trailers, fork lifts, landscaping equipment or air compressors. At the risk of repeating myself, no problem. Or let’s say you need machinery, tools and equipment for a pallet company – not only will you find it at the auction, but you can get it at a price you name. Consignments are still being accepted too, so if there’s something you’d like to have added to the auction, Simnitt Brothers can help you turn it in to cash. For photos of everything available at the Simnitt Brothers Equipment Consignment Auction this Saturday, visit Simnitt Auction-dot-com. S-I-M-N-I-double-T. Simnitt Auction-dot-com.
HOME CONNECTIONS
V1: The Center for the Technologically Confused is a fictious institution that fully supports the factual Home Connections when it comes to electronics buying.
V2: Hello, doctor.
V1: This is Mr. Wainwright, one of our patients. Tell the people your story.
V2: I tried to wire a flat panel TV instead of asking the people at Home Connections.
V1: And what happened?
V2: I got all tingly.
V1: You see, Home Connections is a custom electronics company who can install everything from a simple security system to an elaborate home theater system. Home Connections is happy to answer all your questions on High-Def TVs and will even give you a free home consultation before your buy. They carry everything from Niles Audio Systems and Paradigm Speakers to Mitsubishi projectors to LCD and plasma TVs from LG and more.
V2: I learned in group they don't use plasma from blood to make the TVs.
V1: Very good, Mr. Wainright.
V2: Thank you.
V1: And now through December, LG has great rebates on all their TVs.
ANC: Home Connections - we make choosing easy.
V2: Oh no - voices again.
V1: Don't worry - it's a happy voice.
ANC: Just south of Target on Wanamaker, and soon moving to 21st and Urish in Topeka.
YMCA OF TOPEKA
“Pay The Day” :30
V1: Less time is more money.
V2: I thought it was just time is money.
V1: Not this month at the YMCA of Topeka. The less time you spend not being a member, the more money you’ll save when you Pay the Day.
V2: Run that by me again.
V1: Join on March 1st, your joining fee is one dollar. On March 2nd, it’s two dollars. On March 3rd…
V2: Let me guess – three dollars?
V1: Now you’re getting it.
V2: Wouldn’t it be easier to say, the sooner you join, the more you’ll save?
V1: I can’t – now there’s even less less time. Call 271-7979 for details.
V2: YMCA of Topeka, building strong kids…
V1: Strong families…
V2: Strong communities.
Direct Response…
TXU ENERGY
If you’ve lived in DFW for a while, you know winter is the definition of unpredictable. One week you’re wearing 5 layers of clothes and the next week it’s short sleeves and sandals. That can make it hard for you to budget for your home energy costs. That’s why it’s such a relief that Season Pass from TXU Energy is back. It’s one of the most popular energy plans on the market, and that’s no surprise. Because with Season Pass you get 50-percent off energy charges all winter and all summer. That’s right. That means when you use energy all December, January and March, you get 50-percent off. And in June, July and August? You guessed it – 50-percent off. That’s half-off energy charges for half the year. And get this – switching to Season Pass meaning enjoying savings of 450-dollars a year on your bill. That’s something that bears repeating – when you switch to Season Pass, you can save 450-dollars a year. That’s real price relief that you can literally take to the bank. So even if this winter turns into a nonstop Artic blast and next summer is full of 100-degree days again, with Season Pass from TXU Energy you’ll get 50-percent off your energy charges. If you want to learn more, you know what to do. Go to TXU-dot-com. That’s TXU-dot-com to start saving, no matter the weather.
SUN & SKI SPORTS
If you’re an outdoor winter enthusiast, this is the most wonderful time of year at Sun and Ski Sports. During their Christmas in July Sale, you can save up to 50-percent on ski and snowboard gear from names like K2, Burton, Atomic and Union. Plus, get up to 50% off snow apparel from premium brands such as Helly Hansen, Obermeyer, Spyder, and more. Why wait until the holiday rush to get yourself or your loved ones a new mountain set-up when you can score great deals now? The Christmas in July Sale at Sun and Ski Sports runs through July 29th, so stop by your nearest location soon because with deals like this the outdoor gear you want won’t last long. Save up to 50-percent on winter gear, 50-percent on ski and snowboard equipment and up to 50-percent on winter apparel for the whole family. Their in-store Outdoor Experts are eagerly waiting to assist you at any of their 32 locations across 12 states. Visit any of the 5 DFW locations or shop online at Sun and Ski dot-com. Sun & Ski Sports, find yourself outside.
MAVERICK WINDOWS
Imagine upgrading your home with energy-efficient windows and catching exciting hockey action. Maverick Windows wants you to imagine no more. When you purchase energy efficient windows from Maverick Windows, they’ll send you to a game with seats on the glass. Not only will you be saving on your energy bills, but you’ll also get great seats to cheer on your favorite local hockey team. Don’t miss out on this amazing offer. Upgrading your home has never come with so much excitement. To learn more, call 214-302-8541 or go to Maverick Windows-dot-com.
TRAJAN WEALTH
Put the ball in your court and call Trajan Wealth today. Trajan Wealth understands the importance of diversified portfolios focusing on capital preservation, growth and low-cost investment options. Their fiduciary advisors understand no two retirement plans are the same. They offer guidance on a variety of financial objectives, including ways for you to earn higher potential returns. Did you know leaving an old 401k with a previous employer can create higher investment costs? If you have an old 401k that you aren’t sure what to do with, call Trajan Wealth today to discuss how to optimize those funds and get that money working for you again. Starting from a foundation of mutual respect and understanding, Trajan Wealth will dedicate the time needed to listen to your goals and educate you on the options. They have locations in Frisco, Arlington and Southlake. Call 469-579-35-hundred, or visit them online at Trajan Wealth-dot-com…T-R-A-J-A-N Wealth-dot-com. Advisory services offered through Trajan Wealth LLC, an SEC Registered Investment Advisor. Paid Advertisement.
QC KINETIX
When you got out of bed this morning, was your body screaming at you? Have you been told surgery is your only solution for your joint pain? Is chronic pain in your joints keeping you from doing the things you love? Call QC Kinetix at 469-557-5582 for a free consultation. You can get long-lasting relief from joint pain with no surgery, no drugs and no downtime. QC Kinetix is the nation’s leader in regenerative medicine. Their medical experts use highly concentrated healing agents from your own body to restore and repair damaged tissue so you can move again without aches and pain. Instead of masking the symptoms, QC Kinetix gets to the root of the problem to resolve it at its source. Don’t let injuries, overuse or arthritis keep you from living life. Call now to schedule your free consultation with a medical professional at QC Kinetix. They have 5 DFW locations – Dallas, Fort Worth, Grapevine, Richardson and Plano. Call 469-557-5582. That’s 469-557-5582 for QC Kinetix,
LIGHTSTREAM
If you’re just getting started on your financial journey, it’s important to set yourself up for success. And if you’ve got a high credit score, you have more power than you think. Now is time to leverage that score to consolidate your debt before interest rates get too high. Pay off your credit cards faster with a low fixed rate loan from Lightstream. A Credit Card Consolidation from Lightstream can help you pay off your credit cards and lock in a low fixed interest rate. Rates start at 6-point-99-percent APR with autopay and excellent credit. Plus the rate is fixed so it will never go up over the life of your loan. You can get a loan from 5-thousand to 100-thousand dollars and there are absolutely no fees. You can even get your money as soon as the day you apply. Lightstream believes that people with good credit deserve a better loan experience and that’s exactly what they deliver for you. Apply now and get a special interest rate discount and save even more. The only way to get this discount is to go to Lightstream-dot-com-slash-Ticket. That’s L-I-G-H-T-S-T-R-E-A-M-dot-com-slash-Ticket.
BETTER HELP
Give online therapy a try at Better Help-dot-com and get on your way to being your best self. When your schedule is packed with kid’s activities, big work projects, countless social commitments and a never-ending list of appointments, meetings and get togethers, it’s easy to let your priorities slip. Even when you know what makes you happy, it’s hard to make time for it. So when you feel like you have no time for yourself, non-negotiables like therapy are more important than ever. Therapy can help you find what matters to you so you can do more of it. If you’re thinking of starting therapy, give Better Help a try. It’s entirely online and designed to be convenient, flexible and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist and switch therapists any time for no additional charge. Never skip therapy day with Better Help. Visit Better Help-dot-com today to get 10-percent off your first month. That’s Better H-E-L-P-dot-com.
UNDERDOG FANTASY
It’s almost the best time of year again. That’s right, football season is just around the corner. Let Underdog Fantasy help add to the excitement all season long. Over a million fans got in the game last year by making picks on Underdog. Join in and you too could win up to 325 times your money just by choosing “higher” or “lower” on your favorite player’s stats. But you don’t have to wait until football starts to make picks on Underdog. The stretch run for baseball is getting underway letting you choose higher or lower on baseball stats as the push for the playoffs heats up. Making picks on Underdog is so simple and it’s even easier for you to get started. Go to their mobile app or to Underdog Fantasy-dot-com, sign up with the promo code FOOTBALL, and Underdog will give you a highly discounted pick to use on your first Pick ‘Em entry, plus a discount offer. That’s Underdog Fantasy, promo code FOOTBALL to claim your new customer offer of a Gimme first pick and your discount offer. Must be 18 or older and present in a state where Underdog fantasy operates. Terms apply. Concerned with your play? Call 1-800-GAMBLER or visit NCP Gambling-dot-org.
EATZI’S MARKET & BAKERY
Here’s exciting news for you - Hatch Chili Season is here and Eatzi's Market and Bakery has some amazing things for you to try... Hatch Queso, Hatch Turkey Meatloaf, Chicken and Hatch Chili Empanadas, Hatch Chicken Salad and many more HATCHTASTIC chef-crafted items for the taking, but only for a limited time. You can explore the market at Eatzis dot com or better yet, stop by any of the six Eatzi’s locations conveniently located throughout the Metroplex - Eatzi's dot com. E A T Z I S dot com.
MINT DENTISTRY
When you think about going to the dentist, do words like “relaxed”, “comfortable” or “inviting” come to mind? If not, they will when you schedule an appointment at Mint Dentistry. When Dr. Field Harrison founded Mint Dentistry, he had one goal in mind – improve the dental visit experience, and that’s exactly what he’s done. From their luxurious, spa-like dental offices to their modern dental techniques and use of only the latest technology and materials, it’s no surprise that Mint Dentistry is one of the fastest-growing dental practices in the country today. It’s Mint’s goal to get you to love going to the dentist, and with more than a dozen DFW locations there are lots of places to find that love. Dr. Harrison’s genuine commitment to the core values of love, generosity and perfection has transformed the dental experience. From the friendly support of the call center to the relaxing massaging dental chairs, discover for yourself why Mint Dentistry has more than 50-thousand five-star reviews. To find the location near you and to schedule an appointment, go to Mint Dentistry-dot-com. That’s Mint Dentistry-dot-com.
Web…
Contact Me
Phone
817-852-9669
Email
Patrick_Siwy@Outlook.com
LinkedIn
www.linkedin.com/in/patrick-siwy